Yash

Yash is the business lead and co-founder of LockIn. He handles strategy, partnerships, and the pitch that might change everything.

What He Means to Me

Yash is the business brain I didn't know I needed. I'm a builder — I code, I design, I ship. But selling? Pitching to institutions? Understanding what a school administrator actually cares about? That's Yash.

He lives in Ajman and commutes to Dubai for meetings. On March 11, 2026 — the day of our KHDA pitch — he woke up at dawn, put on a suit, and drove from Ajman to Academic City. He texted the night before: "tomorrow is going to be one hell of a morning... been long time i woke up that early man." That's the kind of person you want on your team.

What makes Yash different from other "business guys" is that he actually thinks in systems. He coined "unlock the gold" at a co/Build lunch — not as a catchphrase, but as a real insight. LockIn isn't an app. It's a platform. And the gold is in schools.

Role at LockIn

Yash handles the business side: market positioning, pricing strategy, partnership outreach, and investor-facing presentations. While I build the product and Ansh handles technical research, Yash drives go-to-market.

The KHDA Pitch

The biggest moment so far. On March 11, 2026, we pitched LockIn to KHDA (Knowledge and Human Development Authority) — the regulatory body for every school in Dubai.

• Built the pitch deck the night before using Claude
• Positioned against Yondr pouches — physical phone pouches schools currently use
• Our advantage: digital, scalable, per-student pricing ($1/student tag, 150 AED platform fee)
• Yash presented in person at Academic City

Pricing Strategy

| Segment | Price | |---------|-------| | Per-student NFC tag | $1 | | Platform fee per school | 150 AED | | Consumer (1 tag + app) | $2 | | Consumer (4 tags + full) | $5 |

Competitor Positioning

Yash pushes us to validate constantly — talk to schools, talk to parents, position against competitors (Blok.so, GetBrick, Bloom.inc). His key insight: they're all B2C. We go B2B.

See also

• LockIn — the product he's building with me
• Ansh Talrani — his co-founder on the tech side
• co/Build — where the team strategizes